Banner advertising is also called display advertising (as opposed to text-only advertising) because of the visual nature of banner ads. The purpose of banner advertising is to promote a brand. The banner ad can take the visitor from the host website to the advertiser’s website or a specific landing page.
One of the greatest advantages of email marketing is that it allows marketers to send targeted branded messages to clients and prospects.
The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.