Roy dimarco


President & CEO

A thirty-year veteran in the field of marketing, Roy began his career at KRS Communications, a prominent Long Island Sales Promotion Agency. Within a few years, Roy had successfully grown the client base and boosted agency revenues by securing top clients like Banfi Vintners, General Cigar, Rock Bottom Drug Stores, Mistic Beverages, Jumby Bay Island, Beacon Photo and several other regional B2B businesses. After merging KRS Communications with Harrison Leifer DiMarco in 2001, Roy spearheaded HLD’s growth through strategic acquisitions that enhanced the agency’s overall capabilities in Marketing, Public Relations and Digital services. HLD was soon recognized as one of the largest and most accomplished branding, advertising, public relations and interactive agencies on Long Island. In fact, in 2002, HLD became the first-ever advertising and public relations agency named, by Hofstra University and KPMG, to the list of The 25 Fastest Growing Private Companies on Long Island.

Today, Roy is the President of RGD Marketing, a smaller, more agile Long Island agency where he gets to work closely with owners and decision makers. By combining his thorough knowledge of branding with on-trend website design, social media, email marketing and more, he develops the right mix of revenue-building tactics for each client. His fresh ideas promote accelerated growth, broader exposure and a more solid brand identity for businesses and their products/services.

Roy is a proud graduate of LIU Post, where he received his bachelor’s degree in Business Marketing and Management. In 2017, along with a few others, founded a non-for-profit (501(c)3 called Warriors For A Cause and serves as the Treasurer and also was elected to the Executive Committee. Prior to Warriors For A Cause, Roy served on the board of Island Harvest for 13 years and in 2009 was chosen as the golf honoree for the annual golf classic. 

Roy has won numerous industry awards including: BOLI’s, Summits, Rx Club Awards of Excellence and Pro Comm Awards. In 2013, he was named a LIBN (Long Island Business News) 50 Around 50 Award recipient and in 2016, he was a recipient of LIBN’s TOP CEO Award that recognized those who consistently demonstrate remarkable leadership skills, integrity, values, vision, commitment to excellence, financial performance, community service and diversity.

Gina bedell


Director Of Digital Services

Gina joined the firm in 2009 as an account manager soon after graduating from Bryant University in Rhode Island. She worked her way up through the organization and was recently made Director of Digital Services in the firm responsible for online marketing, social media and email marketing for the agencies clients. This is a testament to her commitment and dedication to put in the time and effort with one company and prove her value and trustworthiness. 

Gina enjoys helping not-for-profits and private foundations to help raise money and awareness. She works closely with two clients that she represents- The Carly Rose Foundation and The Michael Magro Foundation.  She also is serves on the board for The Michael Magro Foundation.

"My passion is social media marketing! I have the ability to take your business to the next level, increasing engagement and exposure across various social media platforms, such as Facebook, Instagram, and LinkedIn. As a highly motivated individual, I stay on top of the current and changing social media functions and trends across the major platforms."

Pat Friia


Director Of Public Relations

What I love most is digging into something new. For me, it’s all about the challenge of learning, assimilating information and sharing the “story” or message with an audience. That’s why my experience is so diverse and covers so many industries. I am not a niche writer; I enjoy stepping into, what is for me, previously undiscovered territory and shifting from one realm to another. One day, I’m wearing my journalist hat. The next day, I’m creating copy for a technology company’s ad campaign and, the next, I’m busy pitching a story idea to a beat editor. Being a jack-of-all-trades has its advantages; looking at a product or company for the first time brings a fresh perspective and seeing it from several angles offers a unique 3D view that makes all the difference!

Mike Rifenbury


Senior Project Manager

Mike Rifenbury graduated from Temple University with a degree in Film and Media Arts. He has several years of experience in a variety of management roles, leading large and small teams. Mike also has experience doing design work on logos, motion graphics, 3d modeling and animation, and websites.

Project management and operations professional with a passion for how great things get done and the people that make it happen.

Mike works closely with the President & CEO.  He manages our design team and web developers and his responsibilities include resource allocation, anticipating changes in scope, researching functionality, performing feature definition and quality assurance testing, developing budgets, as well as writing end-user documentation.

In addition to regular duties, he also manage the agencies SEO initiatives for our clients.

Behind the scenes


Web Developers & Designers

Our web designers create the look and feel of a website and our web developers program and bring the website to life. 

Graphic Designers

Our graphic designers develop the overall layout and production design for various applications  for our clients, such as for advertisements, brochures, magazines, corporate reports, collateral, trade show material, digital graphics and front-end web design. 


Our copywriter is responsible for the text on brochures, collateral, websites, emails, advertisements, catalogs, and more. 

Senior Bookkeeper

A vital role in any business. Our bookkeeper records and maintains the agencies financial records. Most importantly, makes sure the employees get paid.